Brain Works.

The Technique for Producing Ideas:

1. Think about the project from any point of view–your mom’s, yours, from the point of view of color, or form–and write each response down on a single index card.

2. Spread all the index card out on a big table and see if you can find the relationship between the different thoughts.

3. Forget about the whole thing.

4. The idea will strike you miraculously when you least expect it.

Sagmeister’s : Made You Look.
IT IS THE CURRENT BOOK THAT BLOWS MY MIND.

<3
J.

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